he will be responsible for supporting boss Mark Hughes by building an infrastructure which will meet the manager's requirements in terms of academy liaison, overseeing of medical, sports sciences and performance analysis, talent identification and player support.
He leaves his role as UK Sports Marketing Manager for Football at Nike. So like Cook who was Nike main man for their Jordan brand, both marketing men that can take the club brand forward.
Two others have joined:
Graham Wallace, Chief Financial & Administration Officer
Responsible for leading and managing all Club financial matters in addition to overseeing the Information Technology, Human Resources, Legal and Administration functions. He joins the Club from IMG, where he is Senior Vice President of Finance for IMG’s worldwide Sports Media and Entertainment businesses.
David Pullan, Brand and Marketing Officer
Responsible for growing the Club’s supporter base. He joins the Club from Aegis Media, where he was President of Isobar Global Client Management.
This is the next step in City's growth to have an infrastructure and staff suitable to take the club forward in commercial terms. Now they need to get it right on the pitch!